In recent years, access to data has become easier and cheaper. Yet, more data isn’t always the answer to making better decisions. This article presents some food for thought as to when gut feel and experience can be more useful than additional data in decision making. The author argues that some types of decisions are better made using intuition and gut feel despite the inherit risks such as bias that come with this approach. https://hbr.org/2019/10/when-its-ok-to-trust-your-gut-on-a-big-decision
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